Multiple Sales with LOVE
Consistent sales of multi pairs of eyewear is something many optical practices dream of, so imagine how selling 2 or 3 pairs of glasses per client, could transform your business! Yet the rate of multiple pair sales in most optical practices hovers between 8%-10%, meaning 90% of buyers are only investing in one pair. Considering […]
Could the Right Glasses Choice be the Key to Igniting Your Clients Greatness?
Many well known leaders and entrepreneurs have admitted to wearing glasses not as a functional device, but as a way of building a new persona or accessing a certain feeling about themselves or their identity. Martin Luther King Jnr didn’t need glasses but wore them when he was writing his speeches. He did this because […]
Fashion for Eyes
Fashion is considered the UK’s largest creative industry which creates approximately 800, 000 jobs and is worth £26 billion to the UK economy * One of the commonly cited key strengths of the UK fashion industry – which is celebrated globally - is our ability to produce fashion designers who focus on individual & unique […]
BREAKING NEWS For Optical Practice Owners!
After talking to many Optical practice owners throughout the world, I’m a little worried. There is a concerning trend that could be putting many independent optical practices at risk - that going into preservation mode & relying solely on government and others for help, or simply hoping that this global crisis will all blow over […]
Practical Tips - How to become an Eyewear Styling Practice
I often get asked by practice owners what is needed to become a sought after styling practice and for their team to become eyewear stylists, especially from those in optometry who have never had any formal training in fashion or the style. And let’s face it, considering the optical industry doesn’t recommend any formal styling […]
Discover Your Clients Authentic Style
Why discovering your Clients Authentic Style is the Key to your success and their happiness Styling, as a skill, has really come into its own post lockdown. It’s always really important to get underneath the surface when styling clients in eyewear that they will love and cherish. It’s not enough to just look over the […]
From Rags to Riches
The first job I ever had was a newspaper round, I cycled 6 nights a week, 1 hour every night after school for just £5 a week. I lasted 2.5 years. The longest anyone lasted before or since was just 6 weeks! Most people couldn’t hack it, I know because I’m still in contact with […]
Selling High End Eyewear
Would you like a process to effortlessly sell high value eyewear? Many independent practice owners I speak to know that to grow and have a successful thriving practice, they need to differentiate themselves with their client experience and their products. They realise that investing in niche or high end eyewear collections is the way forward. […]
How to Price Your Styling Services
I often get asked if I charge for eyewear styling consultations & how I price for the services. It’s a topic that I love to discuss and one that you should also be considering if you are looking to develop your offering and introduce eyewear styling into your practice. Building New Skills Initially when I […]
The New Normal – How Eyewear Styling is Giving the Skills to Bounce Back!
Since UK lockdown restrictions have been lifted, at my award winning optical practice, Style Optique, we have seen a phenomenal increase in our monthly average sales in eyewear and are more than £30,000 up on our previous best ever month and almost £40,000 up on last July’s sales, putting us firmly on the path of […]