Discover why eyewear styling training will improve your business and client experience

As opticians and optical practice owners, we know the importance of industry training and how vital this is for equipping us to give the best advice, service and care to our clients and patients. But when it comes offering eyewear style advice regarding which eyewear works for our clients, there seems little support or training …

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Facing Facts

Figuring out your clients’ face shape and features should be easy, yet it’s the area in which many optical professionals struggle with the most. Why is This? FIVE FACE SHAPES- BILLIONS OF PEOPLE! Whilst the minority of us may fulfil the criteria of a perfect round, square, heart, oval face shape, the vast majority of …

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Optical Journal Podcast

A big thank you to Daniel Feldman from The Optical Journal in the USA, for having our founder, Eva Dave, on the Optical Journal Podcast series as a guest. In this Podcast, Eva discusses what motivated her to turn her struggling National Health Service optical practice into an award winning Eyewear Styling Boutique and how …

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Optical Supplier of the Year 2020

We are delighted to announce that we have been awarded Optical Supplier of the Year 2020 at the UK Optical Industry Optician Awards 2020. We are humbled to have been crowned champions of such a popular category of the annual awards. The 2020 awards, which were held online on Wednesday 9th December, celebrated those who …

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Could the Right Glasses Choice be the Key to Igniting Your Clients Greatness?

Many well known leaders and entrepreneurs have admitted to wearing glasses not as a functional device, but as a way of building a new persona or accessing a certain feeling about themselves or their identity. Martin Luther King Jnr didn’t need glasses but wore them when he was writing his speeches. He did this because …

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Fashion for Eyes

Fashion is considered the UK’s largest creative industry which creates approximately 800, 000 jobs and is worth £26 billion to the UK economy * One of the commonly cited key strengths of the UK fashion industry – which is celebrated globally – is our ability to produce fashion designers who focus on individual & unique …

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