Optical Journal Podcast

A big thank you to Daniel Feldman from The Optical Journal in the USA, for having our founder, Eva Dave, on the Optical Journal Podcast series as a guest. In this Podcast, Eva discusses what motivated her to turn her struggling National Health Service optical practice into an award winning Eyewear Styling Boutique and how …

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Optical Supplier of the Year 2020

We are delighted to announce that we have been awarded Optical Supplier of the Year 2020 at the UK Optical Industry Optician Awards 2020. We are humbled to have been crowned champions of such a popular category of the annual awards. The 2020 awards, which were held online on Wednesday 9th December, celebrated those who …

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Could the Right Glasses Choice be the Key to Igniting Your Clients Greatness?

Many well known leaders and entrepreneurs have admitted to wearing glasses not as a functional device, but as a way of building a new persona or accessing a certain feeling about themselves or their identity. Martin Luther King Jnr didn’t need glasses but wore them when he was writing his speeches. He did this because …

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Fashion for Eyes

Fashion is considered the UK’s largest creative industry which creates approximately 800, 000 jobs and is worth £26 billion to the UK economy * One of the commonly cited key strengths of the UK fashion industry – which is celebrated globally – is our ability to produce fashion designers who focus on individual & unique …

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In the media – Dispensing Optics Magazine

I was delighted to be featured in Dispensing Optics Magazine, July 2020, on how to make your practice stand out with a fashion focus!

Practical Tips – How to become an Eyewear Styling Practice

I often get asked by practice owners what is needed to become a sought after styling practice and for their team to become eyewear stylists, especially from those in optometry who have never had any formal training in fashion or the style. And let’s face it, considering the optical industry doesn’t recommend any formal styling …

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Discover Your Clients Authentic Style

Why discovering your Clients Authentic Style is the Key to your success and their happiness Styling, as a skill, has really come into its own post lockdown. It’s always really important to get underneath the surface when styling clients in eyewear that they will love and cherish.  It’s not enough to just look over the …

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From Rags to Riches

The first job I ever had was a newspaper round,  I cycled 6 nights a week, 1 hour every night after school for just £5 a week. I lasted 2.5 years. The longest anyone lasted before or since was just 6 weeks!  Most people couldn’t hack it, I know because I’m still in contact with …

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Selling High End Eyewear

Would you like a process to effortlessly sell high value eyewear? Many independent practice owners I speak to know that to grow and have a successful thriving practice, they need to differentiate themselves with their client experience and their products. They realise that investing in niche or high end eyewear collections is the way forward. …

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