Eyewear Styling Academy to take part in virtual Vision Show 2020
We are delighted to be taking part in this year's the virtual ‘Vision Show 2020’ on 5th August 2020 which gives FREE ENTRY to ALL! We will be exhibiting in an interactive booth as well as offering a discount of $750 for Platinum Pass Holders off every Eyewear Styling practice
Eyewear Styling Boutique: 10 ways to create a luxurious optical experience and boost your profits
Post Covid, many of you will be seeing less clients per day which could mean that now is the perfect time to restructure and move towards targeting high end clientele, as well as maximising your per-person value. Here are some steps you can start to take : 1.Excellent Service. Clients
Eyewear Styling Consultations: Create the Dream Experience
Do you want to know my biggest success secret? When everyone else was joining optical groups, I was learning all about the bridal industry! In my opinion, the bridal industry really gets it right when it comes to creating an experience. They often create an exclusive, magical & fairytale
Remember Your WHY!
Now is the time for the rise of the INDEPENDENT I had some time set aside today to write a few styling articles & make a couple of vlogs, but each time I tried to put pen to paper my mind wouldn’t move past the heartbreak I feel right now
Styling Men: The differences
I often get asked the following: Do you get many bookings from men who are looking for styling? If so, how do these men react to being styled? And, do these men go for colourful frames? I have to confess, I was reluctant to write this blog as I am
Making a Statement
First impressions matter and the clothes and accessories we wear tell the story of who we are. This is why making a statement through your eyewear can be the key to unlocking your full potential! Thanks to Kimberley Young from Optometry Today for interviewing me about this fascinating topic. Read all
Upskill and Equip yourself for Independence Day
Now is the ideal time to upskill your teams, providing the fuel to fast forward your optical business to success in the future. Read why in my latest blog which I have contributed to the Eyewear Forum online. To read the article in full, please click on the button below.
The Optician Awards 2020
We are excited to hear that the Eyewear Styling Academy have been shortlisted as a finalist in the Optical Supplier of the Year category of the Optician Awards 2020! Results are to be announced on 4th April 2020!
TEF Magazine
I am delighted to have been recently featured in a guest blog in the TEF Magazine with my article about the Image of Success.
Remember, remember!
Don’t forget three very important dates this November! Friday 1st November 2019 is the deadline for the brand new LOVE EYEWEAR AWARDS 2020. Arranged for the sector by the organisers of 100% Optical & taking place close to the venue for 100% Optical, the awards will champion and promote eyewear
Scottish Optical Conference
Are you an optical practice owner looking for a ways to differentiate your practice whilst increasing your revenue, but feeling the pinch from national competitors? Competing with online and high-street retailers has become a challenge for most independent opticians. By attending my presentation at the Scottish Optical Conference, you will
TEF Magazine
I was delighted to have been recently featured in a guest blog in the TEF Magazine. Click the image to read the article which features my seven top tips about the Art of Eyewear Styling.