September 2020

In the media – Dispensing Optics Magazine

cover of dispensing optics magazine

I was delighted to be featured in Dispensing Optics Magazine, July 2020, on how to make your practice stand out with a fashion focus!

Practical Tips – How to become an Eyewear Styling Practice

negative images showing clients in their eyewear

I often get asked by practice owners what is needed to become a sought after styling practice and for their team to become eyewear stylists, especially from those in optometry who have never had any formal training in fashion or the style. And let’s face it, considering the optical industry doesn’t recommend any formal styling …

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Discover Your Clients Authentic Style

Dispensing optician with bold designer luxury eyewear

Why discovering your Clients Authentic Style is the Key to your success and their happiness Styling, as a skill, has really come into its own post lockdown. It’s always really important to get underneath the surface when styling clients in eyewear that they will love and cherish.  It’s not enough to just look over the …

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From Rags to Riches

Cycle with basket

The first job I ever had was a newspaper round,  I cycled 6 nights a week, 1 hour every night after school for just £5 a week. I lasted 2.5 years. The longest anyone lasted before or since was just 6 weeks!  Most people couldn’t hack it, I know because I’m still in contact with …

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Selling High End Eyewear

Shelves with luxury designer eyewear

Would you like a process to effortlessly sell high value eyewear? Many independent practice owners I speak to know that to grow and have a successful thriving practice, they need to differentiate themselves with their client experience and their products. They realise that investing in niche or high end eyewear collections is the way forward. …

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