Styling Silver Spenders
Take Ten Years Off When Styling Silver Spenders Thanks to The Optical Journal for featuring Eva Dave’s recent contribution on why styling sassy silver spenders is a great business strategy! Click below to read the article…
Month: November 2021
Eyewear Stylist Interview – Marie Forrest
Interview with: Marie Forrest, FORREST Optical Styling Studio Career Background Can you tell me about your career background – why you set out to work in optics, when you began your training and your qualifications etc? My first encounter with optics was a gap year job as a receptionist with Dollond and Aitchison in Leeds. This …
Multiple Sales with LOVE
Consistent sales of multi pairs of eyewear is something many optical practices dream of, so imagine how selling 2 or 3 pairs of glasses per client, could transform your business! Yet the rate of multiple pair sales in most optical practices hovers between 8%-10%, meaning 90% of buyers are only investing in one pair. Considering …