Month: November 2021

Styling Silver Spenders

Take Ten Years Off When Styling Silver Spenders Thanks to The Optical Journal for featuring Eva Dave’s recent contribution on why styling sassy silver spenders is a great business strategy! Click below to read the article…

Multiple Sales with LOVE

Consistent sales of multi pairs of eyewear is something many optical practices dream of, so imagine how selling 2 or 3 pairs of glasses per client, could transform your business!  Yet the rate of multiple pair sales in most optical practices hovers between 8%-10%, meaning 90% of buyers are only investing in one pair. Considering …

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