Take Ten Years Off When Styling Silver Spenders Thanks to The Optical Journal for featuring Eva Dave’s from the Eyewear Styling Academy recent contribution on why styling sassy silver spenders is a great business strategy! Read below – Whilst many optical businesses are constantly striving to attract the 18- 54 cohort, my ideal clients are …
Eyewear Styling Interview with: Marie Forrest, FORREST Optical Styling Studio Career Background Can you tell me about your career background ? Why you set out to work in optics, when you began your training and your qualifications etc? My first encounter with optics was a gap year job as a receptionist with Dollond and Aitchison in …
Consistent sales of multi pairs of eyewear is something many optical practices dream of, so imagine how selling 2 or 3 pairs of glasses per client, could transform your business! Yet the rate of multiple pair sales in most optical practices hovers between 8%-10%, meaning 90% of buyers are only investing in one pair. Considering …
