Practical Tips – How to become an Eyewear Styling Practice

I often get asked by practice owners what is needed to become a sought after styling practice and for their team to become eyewear stylists, especially from those in optometry who have never had any formal training in fashion or the style. And let’s face it, considering the optical industry doesn’t recommend any formal styling …

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Discover Your Clients Authentic Style

Why discovering your Clients Authentic Style is the Key to your success and their happiness Styling, as a skill, has really come into its own post lockdown. It’s always really important to get underneath the surface when styling clients in eyewear that they will love and cherish.  It’s not enough to just look over the …

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From Rags to Riches

The first job I ever had was a newspaper round,  I cycled 6 nights a week, 1 hour every night after school for just £5 a week. I lasted 2.5 years. The longest anyone lasted before or since was just 6 weeks!  Most people couldn’t hack it, I know because I’m still in contact with …

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How to Price Your Styling Services

I often get asked if I charge for eyewear styling consultations & how I price for the services. It’s a topic that I love to discuss and one that you should also be considering if you are looking to develop your offering and introduce eyewear styling into your practice.  Building New Skills Initially when I …

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Remember Your WHY!

Now is the time for the rise of the INDEPENDENT I had some time set aside today to write a few styling articles & make a couple of vlogs, but each time I tried to put pen to paper my mind wouldn’t move past the heartbreak I feel right now at the fear and pain …

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