The world’s leading Optical Practice Training Programme in Eyewear Styling
Designed specifically for Optical Practices, The Premier Optical Practice Programme guides you through the proven Eyewear Styling System created by renowned Eyewear Styling Expert and Award-winning Optical Practice Owner, Eva Dave.
With this Optical Practice Training your entire Optical Team in the art of effective Eyewear Styling, and begin delivering a next-level experience that WOWs your clients and increases your average dispense value.
“This programme has had an ENORMOUS impact on our team and practice. I cannot believe the transformation in six short months!”
The Premier Optical Practice Programme includes individual access to all four modules of the globally recognised Eyewear Styling Expert Certification Programme for each of your team members PLUS all the other essentials necessary to confidently and successfully unveil Eyewear Styling and rapidly grow your Optical Practice.
Each team member will access the industry-accredited Eyewear Styling Expert Programme which covers all four essential aspects of Eyewear Styling in four easy-to-follow Modules:
In this Module, you will learn how to:
Identify the six different style personalities
Match eyewear styles to each unique personality
Align with each personality type to gain trust and sell effortlessly
In this Module, you will learn how to:
Easily identify each client’s dominant colour type
Utilise Colour Psychology to enhance your clients’ eyewear experience
Assist clients in identifying eyewear colours that make them feel fantastic
In this Module, you will learn how to:
Effectively assess each client’s facial features
Assist clients in finding frames that highlight their best features
Leverage the new rules of Facial Analysis to identify frame possibilities
In this Module, you will learn how to:
Create an Eyewear Styling offer for your Optical Practice
Implement the proven Eyewear Styling Expert process with ease
Wow your clients while simultaneously multiplying your revenue
Each team member will also access our exclusive Comprehensive Styling Practice Mastery Training which includes:
Designed to deepen, solidify, and expand your team’s knowledge once they have completed their Eyewear Styling Certification, the extensive library of bonus video training sessions with accompanying PDF’s cover everything from day-to-day Styling techniques, to efficient operations, and advanced marketing for opticians.
Created to ensure the Programme materials are as easy-to-follow as possible, the included Checklists and Cheat Sheets assist your team with everything from navigating the initial phone call, to overcoming styling challenges, suggesting the appropriate frame colours and styles, alongside eyewear & style cards to fill out during your styling consultations.
To assist you in easily attracting clients to your Optical Practice who are eager to be styled and happy to spend handsomely on high quality frames, you will find marketing and press coverage ideas, covering everything from social media post ideas to video marketing content creation to the effective use of ChatGPT.
Download the exact presentations and scripts I use for my own Optical Practice events, business networking, and local/national talks, each of which directly generate £10,000+ in Eyewear sales. All you have to do is add your logo and schedule an event!
Detailed Customer Journey Maps encourage your team to think about every single step of each client's journey. Careful consideration of the entire Customer Journey enables your team to create an irresistible experience for clients, which in turn increases brand loyalty and practice revenue.
In addition to the vast amount of on-demand content available to you 24/7 in this programme, your entire team will be invited to attend quarterly Live Calls with Eva Dave, covering everything from Seasonal Style Updates and the latest eyewear and fashion trends, to answers to your pressing questions.
Structured to ensure your team can be successfully styling after a few short weeks, and then continue to deepen and refine their skills over the course of the 12 month syllabus, The Premier Optical Practice Programme is known for fast results.
Part One of the Programme certifies each member of your team in the art of Eyewear Styling and Part Two teaches your team the skills they need to be successful.
Practices that complete the Programme enjoy great returns. In fact, because this programme includes detailed Optical Sales Training and modules on applying Eyewear Styling in an Optical Practice setting, the vast majority of Optical Practices make their investment back within the first 1-3 months of joining the Programme.
The investment starts at £3495 per team, depending on your team size. Quarterly instalment options are also available.
Receive instant access to the full 12 Months of content, so your team can begin training today and access the materials anytime and anywhere. This enables each team member to complete trainings at their convenience and continually revisit topics to refresh their knowledge.
The sheer volume of training videos, supplementary training materials, and bonus resources made available within the Programme would require an enormous number of in-person training sessions to even come close. And, each time new content is added, your team receives access.
There is no need to close your doors or find a rare day when your entire team is available. The online training format avoids the logistical nightmares associated with in-person training and provides easy-to-follow interactive trainings that ensure your team stays engaged and on-track.
Around 90% of information taught at in-person training sessions is forgotten within 72 hours, primarily because the information is not repeated enough times to enable retention. The online training format enables your team to revisit, retain, and expand their knowledge over time.
By joining the Programme you receive lifetime access and, since the Programme is continually updated with new training materials suited to the current times, your investment remains relevant and impactful over time, with no additional training investment required. It's all included!
You and your team will also have direct individual access to Programme assistance whenever needed, from both Eva herself and a knowledgeable technical support team eager to assist you.
You will enjoy access to Live Calls and a private Online Consulting Session with Eva Dave.
Whether you have an existing Practice and have been in business for years, or you are just opening your doors, The Premier Optical Practice Programme provides the skills, techniques, and knowledge necessary to succeed in Eyewear Styling.
This Programme is for Optical Practices serious about becoming elite Styling Practices, with fully-trained, knowledgeable Teams. It is for those Practices who seek to stand out from the high street, offer customers a memorable experience, and increase average dispense values, in order to rapidly scale their Practice’s reputation and profits.
The Premier Optical Practice Programme is designed for Optical Practices of all sizes, locations, and specialties. Over the years we have proven that the Programme works for small market town Practices with teams of two, to mid-sized Practices with teams of 20, to high street Practices with teams of over 200, regardless of location and specialty. These Practice teams have spanned the globe, from the USA, to the U.K., Ireland, Israel, South Africa, Trinidad, Mauritius, and Nigeria, to the far corners of Australia and New Zealand, all of whom have successfully completed the Programme and seen incredible results.
Practices have since been featured in high profile fashion magazines and TV channels, and have attracted A-list celebrities to their Styling Consultations.
So, I can tell you with confidence that what we teach can be adapted to all practices of all sizes in all locations. Ultimately, if you do the work, it will work for your Practice, too.
Structured to accommodate all learning styles and provide everything an Optical Practice needs to successfully offer Eyewear Styling to their customers, The Premier Optical Practice Programme is structured into manageable training sessions over the course of 12 months.
During the first four months your team will complete the Eyewear Styling Expert Certification Programme, after which you will be immediately able to offer Styling Sessions at your Optical Practice. The remaining 8 months of the Programme cover the supplementary information necessary to truly excel as a Styling Practice, and include 20+ Bonus Training Videos, Supportive Training Materials, Checklists & Cheat Sheets, Marketing & PR Guides, Event Presentations & Scripts, and detailed Customer Journey Maps.
All content is available online for life, so your team may opt to follow the suggested Programme structure, or work through the Programme at their own pace.
Optical Practice teams also enjoy exclusive access to Live Seasonal Style Updates and Q&A Calls with Eva Dave.
The Programme investment starts at £3495 per team, depending on your team size, and is custom quoted to best accommodate your unique needs. Quarterly instalment options are also available. Please enquire for further details.
Yes, The Optical Practice Programme is designed to assist Optical Practices, like yours, in unveiling Eyewear Styling Sessions that turn a profit. While of course, as with any training programme, you do need to apply the knowledge in order to reap the rewards, the Programme covers everything for you to be successful.
The vast majority of Optical Practices make their investment back within the first 1-3 months of joining the Programme.
Yes! The Optical Practice Programme includes personalised support for each member of your Optical Team and an opportunity to ask questions on Live Q&A Calls with Eva Dave.
In addition, your Team will also enjoy lifetime access to the programme’s private Facebook Group, for any advice and support your Team might need.
It is not often that we experience resistance from team members for 3 main reasons:
In fact, one of the most frequent comments I receive from Practice Owners is how their teams have found a renewed love and excitement for optics, and how much the Programme has improved team morale as well as confidence in dispensing.
And, it is actually individual team members who often reach out to me, hoping to get their Practice Owner on board!
If you have a team that is already interested in styling and who are eager to learn, do join us. They will be fast implementers and you will likely see a return on your investment very quickly.
If, however, this is something that appeals to you, but you are unsure if your team will get on board, I am very happy to speak with your team before you commit to anything, to help them see the benefits of the Programme for both themselves as individual Optical Professionals, and your Practice.
Yes, the Programme is in-depth, respected, and industry-recognised. It includes detailed assessments and, upon completion of The Premier Optical Practice Programme, each graduate will receive a Certification in Eyewear Styling.
Only if you want to.
You can successfully style with the collections you already carry, as many of these collections will have the shapes and colours required to suit an array of client personalities, colour types, and facial features.
The Programme will give you and your team the confidence to expand your frame colour and shape offering to better serve your clients, and your Practice.
Additionally, if you plan to change your collections, and become a luxury eyewear boutique (now or in the future), we teach you exactly how to do that as well.
Always remember that it is your business and can choose to offer a styling to everyone, or you can create a VIP experience for select clients who specifically seek to be styled—it’s completely up to you.
If you encounter a resistant client, you will have the knowledge necessary to turn the experience around and convert the client into your best brand advocate, as we cover resistance and common objections in detail within the Programme.
And, once your team learns the rules of effective eyewear styling, they can’t unlearn them, so every client you see (styling client or not) will benefit from your team's new skills and confidence.
Yes, the programme package includes an Online Consulting Session with Eva Dave, ensuing your team can ask questions and receive custom-tailored advice.
Additional private 1-1 Mentoring support is also available, exclusively for Practice Owners and/or teams within the Programme. Depending on availability, you may purchase a one-off session for specific guidance in a particular area, or a package of sessions, should you prefer ongoing support.
Request a phone or video call with Eva to ask any additional questions you may have and receive a personal proposal to enrol your team.
The global leader in Eyewear Styling, Eva Dave is widely respected for her contributions to the Eyewear industry as a whole. First and foremost an Optometrist, Eva’s own Optical Practice, Style Optique, grew over 150% in just 3 years as a result of her Eyewear Styling System, increasing her average dispense value form £120 to over £1200 and has since won numerous awards for achievements in outstanding customer service, including the U.K.’s Fashion Practice of the Year Award.
As an industry-leading Eyewear Styling Expert, Image Consultant, and creator of Eyewear Styling Academy, Eva trains Optical Professionals and Practices worldwide in the art of successful Eyewear Styling, and promotes the importance of Eyewear as an accessory that makes each wearer look and feel their best.
The Premier Optical Practice Programme ensures every member of your customer facing Optical team is fully trained in the art of Eyewear Styling, and current on all the latest Eyewear Styling techniques and trends.
Leverage our proven Eyewear Styling System to impress your customers, sell multiple pairs of glasses to customers, and achieve average dispense values of £1000 and more.
Introduce Eyewear Styling at your Optical Practice and support your customers in finding the right pairs of glasses for their best features, dominant colour type, and personality.
Learn exactly how to select eyewear that will suit a variety of individuals and reduce the worry of selecting the “right” stock by choosing pairs that match your target market.
Discover the secrets of effective eyewear styling and wow your customers with eyewear that suits their appearance and lifestyle, ensuring they look and feel their best every day.
Receive timely updates on the latest trends in eyewear and fashion, so you are always informed and current on eyewear styling, and ready to dazzle even the most discerning fashionista.
Included with this Optical Practice Training Programme are over 20+ additional bonus video training sessions with Eva Dave, as well as seasonal style updates, and continuously updated content, to ensure your entire team stays up to date and informed..
As a result of these Bonus Training Sessions, your Team will:
And so much more...
Request a custom quote to train and certify your Optical Team in the art of highly personalised and profitable Eyewear Styling.
