Dispensing Opticians

Triple your practices’ average dispense value with a certified, in-house Eyewear Stylist

  • Does your service stand out?

    Competing with online and high-street retailers has become a challenge for independent opticians. Nationwide opticians often offer comparatively cheaper eyewear usually at the expense of their customer service. Client feedback shows their experience feels impersonal and rushed. Knowing this, we’ve developed a unique, certified eyewear styling course to help you offer the personalised service and unique eyewear we know makes a difference to clients’ lives.

  • Building customer loyalty

    With the eyewear selection process being such a key component in generating sales and maintaining customer loyalty, we know that the tailored service an independent optical practice offers cannot be matched on the high-street. You take the time to understand your customers, build a relationship and sell them unique eyewear often not available at nation-wide retailers. And yet, the biggest challenge we face is selling high value or multiple pairs of eyewear. So, how can you engage and retain new clients while increasing your average dispense value in such a competitive market place?

  • Offer a unique, first-class service

    When a client chooses eyewear they often select what they think might look good but with our Eyewear Stylist Course you’re guaranteed to select eyewear they’ll love! By following our styling consultation process you’ll gain a unique understanding of your clients; giving you the confidence to select eyewear that complements their features, colouring and unique style. Stand out from the crowd and transform your consultation process into the experience you know your customers deserve.

Benefits of the Eyewear Styling Course

  • Grow your loyal customer base by delivering a unique customer-centric styling service.
  • Use our proven eyewear styling process to sell multiple pairs and achieve average dispense values of £1000+.
  • Use our styling advice to confidently select frames your customers will love.
  • Reduce the worry of selecting the ‘right’ stock by learning to choose pairs that match your target market.
  • Join a special group of Eyewear Styling Academy graduates and share your tips and tricks.
  • Learn from the multi-award winning Optician and Eyewear Stylist, Eva Davé.


  • Professional CPD certified qualification
  • Downloadable resources and guides
  • Mobile and desktop access to the course
  • Ongoing support and advice
  • Access to our exclusive Eyewear Stylist Facebook group

Learn more about the Eyewear Styling Course

  • The Eyewear Styling Course has enabled me to be more confident discussing frame design and colours with clients to make them happy with their glasses. Easy to follow modules, delivered by Eva gave me all the tools needed to add a new dimension to frame selection for both clients and stock.

    Karen Davies at Stow Opticians
  • This course has instilled confidence and theory into my eyewear styling process. [Following the training] my first consultation was a multi-pair purchase, going over my current average dispense value by more than £1000.

    Annica Clark, FdSc OD at Clark Family Eyecare


  • What are the benefits of enrolling all my team?

    The Eyewear Stylist Course is designed to be taken by an individual who wants to be recognised as a qualified, eyewear stylist. The course includes assessments and each graduate will receive a CPD-accredited certificate in their own name upon completion. Each person gets their own unique access, giving them the course materials which they can learn at their own pace. There are also special discounts if you purchase 2 or more licences.

  • If I don’t have time to learn everyday, will I still be able to complete the course?

    Yes. You’ll be granted 24-hour access to all the course materials for 6 months as soon you’ve made a purchase, allowing you to learn in your own time and refer back to the materials as necessary.

  • Will there be someone I can speak to if I get stuck?

    Yes. You will be able to get support and advice from Eva throughout your studies.

  • Aside from the accreditation will I get anything else?

    Yes. On top of the multimedia course content and interactive lessons, you’ll also receive style personality questionnaires, eyewear style and record cards as well as style and eyewear style personality cards for men and women to help you throughout the consultation. Finally, the course comes with an accompanying workbook to go alongside what you’ll learn.

  • Do I need to purchase any additional materials before I start the course?

    No. You don’t need to buy anything else to complete the course and begin offering eyewear styling consultations but we do have colour collars, style and colour cards available for purchase.

  • Do I need to download anything to run the course?

    No. The course can be accessed from any PC, tablet or mobile phone via your internet browser. For the best learning experience please use a PC, laptop or tablet.

We have multi-user license discounts for optical practice owners. To find out more about our prices get in touch now.

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