Dispensing Opticians

Triple your practices’ average dispense value with a certified, in-house Eyewear Stylist

  • Does your service stand out?

    Competing with online and high-street retailers has become a challenge for independent opticians. Nationwide opticians often offer comparatively cheaper eyewear usually at the expense of their customer service. Client feedback shows their experience feels impersonal and rushed. Knowing this, we’ve developed a unique, certified eyewear styling course to help you offer the personalised service and unique eyewear we know makes a difference to clients’ lives.

  • Building customer loyalty

    With the eyewear selection process being such a key component in generating sales and maintaining customer loyalty, we know that the tailored service an independent optical practice offers cannot be matched on the high-street. You take the time to understand your customers, build a relationship and sell them unique eyewear often not available at nation-wide retailers. And yet, the biggest challenge we face is selling high value or multiple pairs of eyewear. So, how can you engage and retain new clients while increasing your average dispense value in such a competitive market place?

  • Offer a unique, first-class service

    When a client chooses eyewear they often select what they think might look good but with our Eyewear Stylist Course you’re guaranteed to select eyewear they’ll love! By following our styling consultation process you’ll gain a unique understanding of your clients; giving you the confidence to select eyewear that complements their features, colouring and unique style. Stand out from the crowd and transform your consultation process into the experience you know your customers deserve.

Benefits of the Eyewear Styling Course

  • Grow your loyal customer base by delivering a unique customer-centric styling service.
  • Use our proven eyewear styling process to sell multiple pairs and achieve average dispense values of £1000+.
  • Use our styling advice to confidently select frames your customers will love.
  • Reduce the worry of selecting the ‘right’ stock by learning to choose pairs that match your target market.
  • Join a special group of Eyewear Styling Academy graduates and share your tips and tricks.
  • Learn from the multi-award winning Optician and Eyewear Stylist, Eva Davé.


  • Professional CPD certified qualification
  • Downloadable resources and guides
  • Mobile and desktop access to the course
  • Ongoing support and advice
  • Access to our exclusive Eyewear Stylist Facebook group

Learn more about the Eyewear Styling Course

  • The Eyewear Styling Course has enabled me to be more confident discussing frame design and colours with clients to make them happy with their glasses. Easy to follow modules, delivered by Eva gave me all the tools needed to add a new dimension to frame selection for both clients and stock.

    Karen Davies at Stow Opticians
  • This course has instilled confidence and theory into my eyewear styling process. [Following the training] my first consultation was a multi-pair purchase, going over my current average dispense value by more than £1000.

    Annica Clark, FdSc OD at Clark Family Eyecare


  • How soon can I begin the Programme?

    Eyewear Styling Expert Course is an Online Course, available for you to access and begin immediately following purchase. You will have access to all course materials 24 hours a day for a full year.

  • Who is this Programme for?

    If you are an Optical industry professional, or looking to become an Optical industry professional, and you wish to stand out, better assist customers, and increase your earnings, this course is for you. Whether you have years of industry experience, are just starting out, own your own Optical Practice, or are part of an Optical Team, the Eyewear Styling Expert Course is designed to give you an edge and enable you to advise customers in a way that others simply cannot.

  • How is the Programme structured?

    Designed to accommodate all learning styles and provide everything an Optical industry professional needs to confidently provide Eyewear Styling Sessions, the Eyewear Styling Expert Course is structured into four Modules. Each Module includes a video training, a workbook, and other supportive materials to facilitate the learning process, and is accessible online, 24 hours a day for a full year following the date of purchase.

  • How long does it take to complete the Programme?

    The Programme is designed to be flexible and enable you to complete it at your own pace. On average, it takes about 6 weeks to complete the entire Programme, but you will receive access to all course materials 24 hours a day for a full year, allowing you plenty of time to train on all Modules and revisit course materials whenever necessary.  

  • Can I expect a return on investment?

    Yes, the Eyewear Styling Expert Course is designed to assist Optical professionals, like yourself, in mastering Eyewear Styling, so you can provide a next-level experience for customers and increase your earnings as a result.  While of course, as with any training programme, you do need to apply the knowledge in order to reap the rewards, the Programme covers everything for you to be successful. Several graduates have made their entire investment back within a week of completing the course and utilising their new found skills.

  • Will I receive a certificate of completion?

    Yes, the Eyewear Styling Expert Course is in-depth, respected, and industry-recognised. It includes detailed assessments and, upon graduating, you will receive an CPD-accredited Certification in Eyewear Styling.

  • How long will I have access to the Online Course?

    The Eyewear Styling Expert Course is accessible 24 hours a day for a full year following purchase.

We have multi-user license discounts for optical practice owners. To find out more about our prices get in touch now.