Facing Facts

Three female clients in designer and luxury eyewear

Figuring out your clients’ face shape and features should be easy, yet it’s the area in which many optical professionals struggle with the most. Why is This? FIVE FACE SHAPES- BILLIONS OF PEOPLE! Whilst the minority of us may fulfil the criteria of a perfect round, square, heart, oval face shape, the vast majority of …

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Optical Journal Podcast

The optical journal logo

A big thank you to Daniel Feldman from The Optical Journal in the USA, for having our founder, Eva Dave, on the Optical Journal Podcast series as a guest. In this Podcast, Eva discusses what motivated her to turn her struggling National Health Service optical practice into an award winning Eyewear Styling Boutique and how …

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Optical Supplier of the Year 2020

optician awards logo 2020

We are delighted to announce that we have been awarded Optical Supplier of the Year 2020 at the UK Optical Industry Optician Awards 2020. We are humbled to have been crowned champions of such a popular category of the annual awards. The 2020 awards, which were held online on Wednesday 9th December, celebrated those who …

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Could the Right Glasses Choice be the Key to Igniting Your Clients Greatness?

graphic with Ghandi and quote

Many well known leaders and entrepreneurs have admitted to wearing glasses not as a functional device, but as a way of building a new persona or accessing a certain feeling about themselves or their identity. Martin Luther King Jnr didn’t need glasses but wore them when he was writing his speeches. He did this because …

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Fashion for Eyes

Eva and Sam Dave with Gai Gherardi of LA Eyeworks

Fashion is considered the UK’s largest creative industry which creates approximately 800, 000 jobs and is worth £26 billion to the UK economy * One of the commonly cited key strengths of the UK fashion industry – which is celebrated globally – is our ability to produce fashion designers who focus on individual & unique …

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From Rags to Riches

Cycle with basket

The first job I ever had was a newspaper round,  I cycled 6 nights a week, 1 hour every night after school for just £5 a week. I lasted 2.5 years. The longest anyone lasted before or since was just 6 weeks!  Most people couldn’t hack it, I know because I’m still in contact with …

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