Styling Silver Spenders
Take Ten Years Off When Styling Silver Spenders Thanks to The Optical Journal for featuring Eva Dave’s recent contribution on why styling sassy silver spenders is a great business strategy! Click below to read the article…
Eyewear Stylist Interview – Marie Forrest
Interview with: Marie Forrest, FORREST Optical Styling Studio Career Background Can you tell me about your career background – why you set out to work in optics, when you began your training and your qualifications etc? My first encounter with optics was a gap year job as a receptionist with Dollond and Aitchison in Leeds. This …
Multiple Sales with LOVE
Consistent sales of multi pairs of eyewear is something many optical practices dream of, so imagine how selling 2 or 3 pairs of glasses per client, could transform your business! Yet the rate of multiple pair sales in most optical practices hovers between 8%-10%, meaning 90% of buyers are only investing in one pair. Considering …
UK Optical Awards 2021 – Finalists
We are thrilled to have been shortlisted as finalists in the ‘Optical Supplier of the Year’ category at the UK Industry ‘Optician Awards 2021’. The judges for the ‘Optical Supplier of the Year’ category, will be looking for suppliers in retail optical business who can demonstrate excellence in service, quality and relationship – exceeding customers …
Eyewear Stylist Interview -Sheryl Doe
Interview with: Sheryl Doe, Joint Managing Director & Dispensing Optician at Allegro Optical Career Background Can you tell me about your career background – why you set out to work in optics, when you began your training and your qualifications etc? I kind of fell into optics! I’d worked as a chef/food, beverage manager …
Eyewear Stylist Interview -Adele Camarena
Interview with Adele Camarena, eyewear stylist, optometrist & director of Spectacle World South Africa Tell us a little bit about your optical practice Spectacle World -Cape Town Spectacle World is a complete eye health care facility which has been caring for the vision needs of our community since 1993. How are you different to other …
Eyewear Stylist Interview -Twinkle Patel
Interview with: Twinkle Patel, Optometrist Mum of two, Director of Walbank Opticians Eyecare & Eyewear Specialist, and Bollywood Addict. Tell us about your career background in Optometry: why you set out to work in optics, when you began your training and what you enjoy the most I looked at Optics as there are many eye …
Discover why eyewear styling training will improve your business and client experience
As opticians and optical practice owners, we know the importance of industry training and how vital this is for equipping us to give the best advice, service and care to our clients and patients. But when it comes offering eyewear style advice regarding which eyewear works for our clients, there seems little support or training …
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How Eyewear Styling Can Benefit your Practice
Are you an independent optical practice looking to differentiate yourselves? Do you and your team sometimes struggle to find the right eyewear to suit your clients? If so, and you are also looking for help with stock selection and styling suggestions, The Eyewear Styling Academy has the perfect solution for you and your team! Eyewear …
Facing Facts
Figuring out your clients’ face shape and features should be easy, yet it’s the area in which many optical professionals struggle with the most. Why is This? FIVE FACE SHAPES- BILLIONS OF PEOPLE! Whilst the minority of us may fulfil the criteria of a perfect round, square, heart, oval face shape, the vast majority of …